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Alex Crow

Typecon: Transcend

Branding

The future is now! And the advancements we have made are exponential. The arts are no exception in this rush of technological advancement. AI being used for typography to make it responsive to your cursor, changing width and height, or even morphing into something else entirely being the topic of discussion in this convention. Using space-like imagery and bright yellow to represent the cascade into the stars and a font straight from the computer screen.

A person introducing the transcend speaker on a big screen in front of a crowd.
The typecon schedule to the left its the logo and as you go right it has the summary of the con with the schedule for each speaker on the far fight.
A biography of each speaker for typecon from left to right Daniel Wenzel for Automated Type Design, Natasha Lucas for Grid Structures and Typography, Talia Cotton for Designing with Code, Kyuha Shim for The Code of Design. The page is yellow with streaky black embellishments.
The transcend tote bag. its black with the yellow transcend logo. it hangs on a chair.
A yellow mug with the transcend logo on it
A yellow button pin with the transcend logo on it being held by a hand.